The Roots Of
Business Process Reengineering

by Paul A. Strassmann

American Programmer
June 1995

To grasp the full significance of any trend, one must gain an insight into the forces that generated it. It is an easy simplification to attribute to technology or to ideology the roles of "causing" historical development. Since technology and ideology are presumed to be invented, they are like magic that need no further explanation. As I see it, technology and ideology become acceptable as result of changes in economic and social structure, and not the other way around.

The suddenly fashionable "Business Process Reengineering," has been practiced as a formal discipline since the early 1920's. Then it was known as "Methods and Procedures Analysis," always searching for new ways of restructuring work flows or improving business organization. Why then reinvent now as something new that had been around for at least 70 years? To answer that we must search for deeper causes.

Dismal Economic Performance

American industrial corporations[1] have been detracting from the creation of wealth since the 1970's. I can assert that because I do not look at sales growth, sales/employee or accounting profits as a proof of favorable results. I examine financial statistics in terms of the recently popularized Economic Value-Added{TM} (EVA) which is approximately the same asManagement Value-Added[2]. EVA can be defined as the net contribution that remains after subtracting from profit-after-taxes the cost of capital employed in a business.[3] In other words, the contribution of management of a corporation can be measured better by subtracting from accounting net profits an implied rent (cost of capital) on what shareholders have contributed.

In 85.3% of U.S. industrial corporation this Management Value-Added[4] is greater than the cost of capital.

Therefore, the efficiency of management (Management Value-Added divided by Management Costs) instead of the efficiency of capital (Net Profits divided by CapitalCosts) will be focus of our attention.

What Is The Problem?

The fundamental reality of the contemporary industrial scene is the revelation that the management of most U.S. corporations are not creating wealth. The sum total of their Economic Value-Added is negative. The following table shows the arithmetic sum of EVA values for 1,000 U.S. industrial corporations (in current year $ millions)[5]:

  1985     1986     1987     1988     1989     1990      1991     1992     1993  
  ----     ----     ----     ----     ----     ----      ----     ----     ----
-56,970  -39,661  -28,567  -27,761  -33,916  -64,733  -124,293  -98,864  -76,805  


The improvement in the Economic Value-Added noted in the period from 1991 through 1993 reflects the lowered costs of capital, as interest rates declined, rather than a remarkable turnaround as result of re-engineering or cost cutting.[6] The negative economic performance is the result of an unfavorable spread between the current year weighted averageReturn-on-Capital and the current year weighted averageCost-of-Capital, as shown in the following table:

                    1985  1986  1987  1988  1989  1990  1991  1992  1993   
                    ----  ----  ----  ----  ----  ----  ----  ----  ----
Return on Capital    9.6   8.5  10.1  10.8  10.2   9.2   6.5   7.2   7.3                                                                               
Cost of Capital     13.8  11.1  11.9  12.3  11.8  12.0  11.6  11.0  10.1   

These averages do not adequately portray the full dimensions of adversity. In 1993 there were 54.3% firms that produced negative Economic Value-Added:[7]

Is this situation likely to improve? I do not think that the prospects are very good. The second half of 1994 and the start of 1995 have seen a rise in interest rates and a decline in the value of the dollar, which means that even startling improvements in operating performance will may not be sufficient to immediately counteract an increasingly adverse economic climate.

Where Is The Problem?

The overall negative performance is not equally distributed throughout U.S. industry. It is concentrated where business process re-engineering has found an especially favorable climate, namely in car and truck manufacturing, metals (steel and aluminum), computers and in telephone companies, as shown in the following table:
            Industry Name   1985  1986  1987  1988   1989   1990   1991   1992   1993 
            -------------   ----  ----  ----  ----   ----   ----   ----   ----   ----  
            Cars & Trucks    149   810   771  -201 -1,012 -3,680 -5,328 -3,874 -1,483    
                Chemicals   -258  -134   -56    24      9    -42   -188   -187   -165   
                Beverages     99    90    65   119    191    127    134    137    167    
                  Tobacco    -87   124   207   200    -59    210    211    385     29     
         Paper Containers    -36    -5    10    41     38    -48   -123   -127   -174   
      Electrical Products    -49   -25    30   -27     -1    -80   -101   -202    -98    
              Electronics    -61   -32   -39   -67    -43    -62    -83    -49     38     
              Instruments    -38  -115   -58  -121    -57    -49    -51    -53    -64    
           Semiconductors    -94  -106   -49   -18    -48    -81    -93    -29     75     
          Coal, Oil & Gas   -498  -478  -421  -329   -214   -124   -526   -396   -285   
       Petroleum Services   -217  -323  -201  -148   -120    -94    -77    -71    -60    
         Drugs & Research     41    71    90    92    110    144    173    185    145    
     Health Care Services     19    -4   -26   -29    -39    -26    -17     -5     27     
         Medical Products     -3   -19    30    41     42     38     68     72     56     
            Entertainment    -33     2    22    20     28    170    -75    -65    -25    
            Hotel & Motel     -1   -11    17   -31    -45    -80    -59    -38    -30    
     Machine & Hand Tools    -56   -29   -38   -14    -36    -69    -78    -10   -101   
        Special Machinery   -134  -126   -97   -44    -32    -73   -139   -121    -77    
                 Aluminum   -561  -241   -76   176    215   -205   -646   -679   -683   
                    Steel   -420  -477  -150   -77   -125   -226   -369   -293   -270   
  Computers & Peripherals    110    18    76    25    -73    -92   -436   -503   -480   
Computer Software & Svces    -73   -10     8    12     -1     16      7      8     26                                                                      
          Forest Products   -167   -47   -17    24     49    -95   -350   -275   -211   
                    Paper   -156   -55    -7    16    -36   -159   -293   -275   -267   
      Telephone Companies   -218    56  -280  -328   -410   -450   -461   -471   -699   
                 Airlines    -51   -56   -81   -57   -184   -428   -446   -512   -394   
                Railroads   -453  -638  -477  -446   -407   -334   -439   -255   -172   
  Transportation Services    -39   -13   -49   -37    -51    -93   -123   -119   -107   
  Total, Selected Sectors -1,300   213 1,191   804   -322 -3,895 -7,917 -5,830 -3,289  
 

Particularly noteworthy is the deteriorating performance of information industries that are supposed to enjoy the benefits of rising productivity from information technologies, and who are the most information-intensive examples in the shift of U.S. investment capital from plant and equipment to information capital.[8]

The Computer & Peripherals as well as the Telephone sectors, once money-makers, are now major detractors from overall economic performance. Computer Software and Services have improved, but their overall effect is negligible.

The rapidly deteriorating economic performance since 1990 was significantly influenced by the poor performance[9] of the car and trucking industry (especially General Motors), the large losses in the computer and telephone industry (especially IBM and AT&T) and huge losses in the airline industry - perhaps the most highly computerized business as measured by the ratio of computer terminals to employees.

So, given all of the bad news, why then the sudden plunge into business process reengineering since 1992 as the remedy for chronic ills that have been developing for several decades?

Trends In Management Productivity

The Rise In Expectations

What is really new is the growing disparity between actual and expected economic performance, as expressed by the difference in gains between the Economic Value-Added and the sum of market values for shares for industrial corporations. The market price of a share of a corporation reflects investor expectations about prospective future increases in the Economic Value-Added. The total market valuation for industrial corporations gives us a good indication of what investors expect corporate management to deliver ultimately:

The market value (in current dollars) of U.S. industrial corporations has more than doubled since 1985, while the Economic Value-Added, the engine of value-creation, has remained not only stagnant, but negative throughout this period.

The rising expectations of the shareholders are also reflected in the steady increases in the capital employed, which comes mostly from retained earnings because corporations pay out as dividends only about a third of their accounting profits. Only optimistic shareholders would leave a large part of profits in the hands of management to invest in anticipation of superior profits.

What you see here is an inconsistency between reality and hope. Whenever such chronic condition persist in human affairs, one can expect a rise in anxiety and frustration. This often culminates in precipitous actions seeking rapid relief. Business executives responded to the increasing pressure for performance by embracing "reengineering" as the the cure that suddenly gave legitimacy to shocking organizations into adoption of drastic remedial measures.

After years of listening to academics, consultants and management gurus preaching about individual empowerment, teamwork, partnership, participative management, knowledge-driven enterprises, learning organizations, self-actualization, employee gain-sharing, common bonds, people-oriented leadership, fellow-worker trust and long-term career commitment, the aggressive language offered by the originators of reengineering seemed to offer welcome relief.[10]

Implications For Business Process Re-Engineering

The phenomenal acceptance of the concept of reengineering that took place shortly after the appearance of Hammer and Champy's Reengineering the Corporation only two years ago is a reflection of the current state of frustration with business results. Nothing in that book is new or what has not been said before about simplifying the flow of information or streamling organizational relationships, except that suddenly everyone was ready to listen to an old tune with a new sense of urgency. What was different in the reengineering movement was its insistence on radical change and in advocacy of extreme measures to bring about much desired reforms.[11]

Reengineering is certainly not a breakthrough in management thinking, but a convenient bandwagon on which management and consultants could readily hop in search of a quick remedy to unfavorable financial health of U.S. industrial corporations that had been festering for a long time. A wholesome by-product of this rush is the long overdue reinstatement of the primacy of business process analysis that was neglected during three decades of over-emphasis on computer systems and prior to that two decades of socio-psychological experimentation. It has also freed funds for innovative computer-aided business analysis tools which make business process improvement and systems analysis much easier to do.[12]

It remains to be seen whether massive doses of Business Process Re-engineering (BPR) will show up as lasting gains in economic value. My guess is that BPR will soon give way to some new buzzword that will re-package a collection of long proven management techniques that will apply to value-creation, gaining market share, improving international competitiveness, boosting the value of the dollar, improving employee morale, stimulating innovation, improving government efficiency and enhancing managerial effectiveness. In fact, such strategies are already being applied by a number of government and private sector organizations successfully without the fanfare associated with BPR.

If BPR is continued in its current state as primarily as battlefield amputation, a permanent tourniquet or a public relations ploy by takeover executives of companies that had already frittered away their customer franchise, it will be remembered as just another of many other failed infatuations.


(c) Copyright 1996, Strassmann, Inc.
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